Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 reason listeners tune out radio stations? The answer is, of course, commercials. Spots come on, and the buttons are punched. There’s nothing you can do to prevent tune-out. It happens to all stations. That’s why you need a strategy to tease for tune-in. Be creative, and it can help win the TSL battle.
Tease For Tune-In, Not To Avoid Tune-Out
