The best time to tease upcoming content is when listeners are highly engaged. I coach personalities to use a transition tease at the end of talk breaks. But once this technique is mastered, what should be teased? That’s easy. Similar content.

This article explains how and why it’s best to promote similar content at the end of a talk segment. Including:

  • Why teasing similar content is always more effective.
  • Natural opportunities to apply this philosophy on a radio show.
  • Examples of using this technique.

Why Tease Similar Content?

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