Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 reason listeners tune out radio stations? Answer: Commercials. No doubt. The spots come on, and the buttons are punched. But don’t give up that four (or five, or six, or seven, or eight) minute stop set without a fight. Find ways to tease through commercials and deliver a payoff on the other side. Be creative to win the TSL battle.

How To Tease Through Commercials

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