Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 reason listeners tune out radio stations? Answer: Commercials. No doubt. The spots come on and the buttons are punched. But don’t give up that four (or five, or six, or seven, or eight) minute stop set without a fight. Find ways to tease through commercials and deliver a payoff on the other side. be creative and it can help win the TSL battle.

In this article, I share the right way to tease through commercials that can attract more TSL. Including:

  • Setting up content on both sides of a stop set for more occasions.
  • How to tease to payoff listeners can’t wait to hear.
  • An example from Magic 92.5 in San Diego.

How To Tease Through Commercials


Subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In