Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 reason listeners tune out radio stations? Answer: Commercials. No doubt. The spots come on and the buttons are punched. But don’t give up that four (or five, or six, or seven, or eight) minute stop set without a fight. Find ways to tease through commercials and deliver a payoff on the other side. be creative and it can help win the TSL battle.
In this article, I share the right way to tease through commercials that can attract more TSL. Including:
- Setting up content on both sides of a stop set for more occasions.
- How to tease to payoff listeners can’t wait to hear.
- An example from Magic 92.5 in San Diego.