Teasing gets a bad rap. That’s understandable because there’s a lot of bad teasing out there. You’ve heard it. The vague forward-promotes. The clickbait-style setups that never pay off. The “you won’t believe what happens next” promises that leave you feeling cheated. Good teasing is not manipulation. It’s a service. Teasing is a programming guide so your audience c an get more of what they love…you!
Let’s unpack it.
