Virtually every radio personality that reaches a high level of success has learned to tell stories. And most shows that get traction in a market establish branded features that listeners look forward to. Great personalities learn how to tell stories inside a feature.
Here’s a great example of how to do it, courtesy of Jeff and Jenn, the morning show on Star 94.1 in Atlanta.
Jeff and Jenn’s feature is called Ghost Hunting. It’s similar to Second Date Update. As you probably know, ignoring contact requests is commonly referenced as Ghosting. So Jeff and Jenn look for stories, then go on a hunt to find out why their listener is being ghosted.