Triple radio ratings? Great headline, huh? No, it’s not click bait. Well, maybe a little. But it’s true, and I’ll show you how one of my clients tripled ratings just by creating contests with an urgent CTA using text to win.

You’ve probably heard remarkable claims of how to win ratings with tricks by following simple tactics. But it’s hard to believe it really works. Get ready to be blown away. It surprised me at first, too.

First, realize the power of the platform. Text to win is popular with the audience. In fact, it’s the single most preferred method of playing a radio contest, according to information from a NuVooDoo study:

 

 

 

 

 

 

 

Text to win works so well because it’s easy, there are no busy signals and results are immediate, at least if there’s an auto-response delivered to entrants.

One of my clients has capitalized on the tactic, and we’ve learned the secret to success is that it creates an urgent CTA.

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Case Study: Urgent CTA

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