The competitive aircheck is a relatively under-used technique but it is highly useful when a show becomes sloppy or starts to lose a sharp edge. Not only does it make shows think about their own performance, they often feel more connected after this aircheck session.
This article is about how to conduct a competitive aircheck with radio shows. Including:
- A description of the competitive aircheck.
- How to execute this technique.
- The importance of evaluating content.
- Reviewing a competitor’s performance.
- The next steps to take.