The Ratings Game is complex. Many factors cause ratings to fluctuate, but understanding the components of radio ratings is simple. That’s where math comes into play. Ahh, the math. This is what causes broadcasters to pull their hair out. Math is at the core of managing (or manipulating) ratings to your advantage. The basic components of radio ratings apply to all methodologies, whether you’re competing for three-minute tune-in occasions or top-of-mind awareness to earn diary mentions.
The Components of Radio Ratings: Math
