The Ratings Game is complex. Many factors cause ratings to fluctuate, but understanding the components of radio ratings is simple. But the math. Ahh, the math. That’s what causes broadcasters to pull their hair out.
This article explains the components of radio ratings and how they work together to make up a report. Including:
- An explanation of the components of radio ratings.
- How each works together to produce ratings results.
Components of Radio Ratings
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