The Ratings Game is complex. Many factors cause ratings to fluctuate, but understanding the components of radio ratings is simple. But the math. Ahh, the math. That’s what causes broadcasters to pull their hair out.

This article explains the components of radio ratings and how they work together to make up a report. Including:

  • An explanation of the components of radio ratings.
  • How each works together to produce ratings results.

Components of Radio Ratings

______________________________

Subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In