Everything is a value exchange. There is a price and a value. Price is how much something costs. Value is what the benefit received. This dynamic drives the economy. And it applies to radio shows. True, listeners don’t pay cash to listen to the radio. But radio is not free. There is a cost of listening. And on some stations, it’s expensive.

This article explains the cost of listening to the radio and how stations can increase ratings by understanding this idea. Including:

  • Understanding value in exchange for price with products that are free.
  • The cost of listening drives away listeners.
  • How to keep the cost affordable.
  • Tips on increasing value to justify the price.

The Cost Of Listening

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