Nearly everything in life is a value exchange. There is a price and a value. Value drives transactions. This dynamic drives the economy. Yet since consumers don’t pay cash for radio, it’s easy to assume that radio is free. It’s not. Radio has a cost of listening. And on some stations, it’s expensive. Starbucks charges…

______________________________

Subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign up now for just $1 for the first 14 days!

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In