When an iconic artist or celebrity dies, every second matters. Your listeners already know the news from a push notification, so you are unlikely to be the source of breaking news. Your role is to handle it well and do it quickly. This is the moment that separates stations with heart from stations that sound like background playlists. The first few minutes and hours after the news breaks are the critical first response. If you aren’t able to pivot quickly, you’ve already lost. Start by building your resources in advance, which gives you a chance to reflect the news in an appropriate way.
Celebrity Deaths: The Critical First Response
