Are you relevant? I hope so. Are you relatable? That would also be good. In fact, it’s better (spoiler alert). You may be thinking that relevant and relatable are the same thing. But they’re not. Or you may think it’s splitting hairs. It’s not.
There is a big difference between relevant and relatable. Yet most broadcasters use the two terms as if they’re one and the same. this isn’t just a semantics rant or a lesson in proper use of English. It’s actually really important for air personalities to understand the difference.
Relevance is defined as: having direct bearing on the matter at hand; pertinent.
Relatable is: to bring into or establish association, connection, or relation: to relate events to probable causes.
On radio shows, relevant is more about content, topic selection and finding topics.
Relatable has to do with performance. It’s how you turn content into communication your audience cares about.