Music Programming

Improve Music Research: Eliminate The Middle

Do you remember the classic song from the 70s: “Stuck In The Middle With You” by Stealer’s Wheel? The song’s hook includes the lyrics, “Clowns to the left of me, jokers to the right. Here I am. Stuck in the middle with you.” Clowns and jokers can be entertaining and exciting, but the middle is a horrible place to be. What’s the point? Radio station music research has existed for decades, but many stations still test songs using outdated methods. It’s time to improve results by adjusting the traditional scale used to rate songs. Start by getting out of the middle.

Eliminate The Middle

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