Radio station music research has been around for decades, but many stations are still testing songs with outdated methods. It’s time to improve results by adjusting the traditional scale used to rate songs. Start by getting rid of the middle.
There are really just three goals of tactical music research: 1) Identify songs the audience doesn’t like and stop playing them, 2) Find songs they do like and play them more, and 3) Reveal songs they passionately love and play them a lot more.
Too many stations are rocking their audience to sleep with safe songs nobody dislikes. They’re in a musical no-man’s land, and that is a terrible place to be.
Eliminate the middle for more reliable results and a more exciting radio station.