Feature Strategy and Execution

The One Thing Can Make You Number One

Success seems complicated, but usually, it’s because we make it more complex than it needs to be. Legendary performers credit a simple strategy as the key to success. One of the most recommended principles of winning radio is based on The Power of One Thing. Committing to this strategy can make a station or show Number One.

This famous scene from City Slickers demonstrates it perfectly. Curly and Mitch have a discussion that eventually sends Mitch (Billy Crystal) on a life-changing quest.

That’s a great scene from a great movie. But what does it have to do with radio?

The One Thing

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