When planning and preparing a promotion campaign, most promotions managers evaluate ideas based on how they feel. But there’s a deeper level of thinking that can make every contest and promotion more successful. There are only 4 reasons for a radio station promotion.

In this article, I share the 4 reasons for a station promotion. Including: 

  • The 4 legitimate reasons for a station promotion, based on strategic goals. 
  • A thorough description of each objective to help guide future decisions.
  • How to navigate through the decision process for best results. 

4 Reasons for a Station Promotion


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