When planning and preparing a promotion campaign, most promotions managers evaluate ideas based on how they feel. But there’s a deeper level of thinking that can make every contest and promotion more successful. There are only 4 reasons for a radio station promotion.
In this article, I share the 4 reasons for a station promotion. Including:
- The 4 legitimate reasons for a station promotion, based on strategic goals.
- A thorough description of each objective to help guide future decisions.
- How to navigate through the decision process for best results.