From the very first day on the radio, air talent is taught that dead air is unacceptable. It causes tune-out, right? Over the decades, we assume that even pausing for a microsecond will cause listeners to tune out. Well, that’s just wrong. In reality, the power of the pause is a tool every radio personality can and should use.
In this article, I share a simple technique that adds great power to radio performance. Including:
- What is the power of the pause and why do more personalities fail to use it?
- How to start using pauses effectively and get over the fear of dead air.
- 5 specific situations to apply the technique.