From the very first day on the radio, air talent is taught that dead air is unacceptable. It causes tune out, right? Over the decades, we assume that even pausing for a microsecond will cause listeners to tune out. Well, that’s just wrong. In reality, the power of the pause is a tool every radio personality can and should use.
In this article, I share a simple technique that adds great power to radio performance. Including:
- What is the power of the pause and why do more personalities fail to use it?
- How to start using pauses effectively and get over the fear of dead air.
- 5 specific situations to apply the technique.