Bearded hipster man with tattoos wearing fashioned clothing and round glasses point with index finger on smartphone in other hand. Vector Illustration on yellow background in pop art retro comic style

Depending on the ratings service and market, there are two types of ratings methodologies. One compiles ratings using diary methodology. The other is metered Rating via the Personal People Meter (PPM).

This article explains the benefits and drawbacks of metered ratings. Including:

  • How metered ratings (PPM) works.
  • What markets are served by metered ratings.
  • The impact of metered ratings vs. diary methodology.
  • If listening is being tracked electronically, is station branding important?
  • What happens with phantom listening? Is that still a thing?
  • The apparent bias against spoken word content in metered ratings methodology.
  • What do the ratings companies do about headphone listening that isn’t sending a signal to the device?

How Metered Ratings (PPM) Works

______________________________

This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

See also  Monitor These Key Rating Metrics For Your Morning Show

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In

RELATED ARTICLESMORE FROM AUTHOR