Programmers and managers spend sleepless nights tossing and turning, plotting programming enhancements to counteract moves made by other radio stations to capture listener attention. And you know what? Most of that energy is wasted. The real competition is not other radio stations.

In my Double Your Ratings seminar on demand, I demonstrate a simple method that every single radio station can use for a 100% growth in ratings. It’s true. And it works. Don’t believe it? Here’s a case study of a station that soared by following just a couple of those concepts.

Of course, ratings share growth for one station is going to cause a decline in share for another. After all, the ratings pie always adds up to 100%. But it does little good to worry about what’s happening with other stations. They are not the real competition.

What Is Radio’s Real Competition?