It’s one thing to adjust your playlist to include a few Christmas titles. Winning the Christmas programming battle is important, but you’re probably doing that, or planning to. And it’s fine to launch a holiday-themed promotion. Just like everyone else is doing. But here’s a way to stand out. How about Santa an air personality on The Santa Claus Show?

What could be better than having Santa Claus as an air personality? The Santa Show is a winner, especially for AC and Hot AC stations targeting adults with kids. It’s also a fantastic feature for stations that flip to all-Christmas music.

It’s another level entirely to truly reflect the sound of the season and capture the moment. And that’s what happens with the Santa Claus Show.

The Santa Show Execution