Maybe you’ve heard: The audience is busy. They aren’t paying that much attention. They’re distracted. It’s harder and harder to command attention, let alone retain it. To cut through, you must create specific messaging with a definite call to action. I’m issuing a challenge to all radio stations: The Specific Promos Challenge.
This article encourages stations to take on a Specific Promos Challenge. Including:
- Why specific promos are so important.
- How shouting at listeners with hyped copy is a waste of time.
- The secret to making more effective promos using this technique.