Maybe you’ve heard: The audience is busy. They aren’t paying that much attention. They’re distracted. It’s harder and harder to command attention, let alone retain it.¬†To cut through, you must create¬†specific messaging with a definite call to action. I’m issuing a challenge to all radio stations: The Specific Promos Challenge.

This article encourages stations to take on a Specific Promos Challenge. Including:

  • Why specific promos are so important.
  • How shouting at listeners with hyped copy is a waste of time.
  • The secret to making more effective promos using this technique.

The Specific Promos Challenge


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