Breaking news alert: The audience is busy and not paying much attention. It’s harder and harder to command attention from distracted listeners, let alone retain it. To cut through, stations must create specific messaging with a definite call to action. Here’s your mission: The Specific Promos Challenge.

This article encourages stations to take on a Specific Promos Challenge. Including:

  • Why specific promos are so important.
  • How shouting at listeners with hyped copy is a waste of time.
  • The secret to making more effective promos using this technique.

The Specific Promos Challenge


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