Casey Kasem was known for his unique broadcasting style, which included a technique he mastered. Casey learned to tell stories that acted as Cliffhanger Teases that paid off in another segment, and did it so well that the audience never saw it as an ad or hype. Kasem knew that to keep listeners glued to the radio, he had to put content first, but he held back the payoff as long as possible to build anticipation. That’s what made him The Teasemaster.
Examples: Casey Kasem Was The Teasemaster
