Personal stories are terrific on the radio. It’s how you connect with the audience and become familiar, then loved. But a lot can go wrong when sharing experiences on the air, and most of the problems start at the beginning. Internal hooks from your perspective come off as self-absorbed. Outward-focused hooks resonate because the audience can see themselves in your story. This external hook example turns a self-absorbed story into gold.
This External Hook Example Turns a Self-Absorbed Story Into Gold
