The Thousand Dollar Minute is absolutely, positively, one of the best games you can play on the radio. It’s sticky, drives tune in and won’t break your budget.
It’s such a strong feature that many shows play it twice per day, and some even turn it into a full station promotion. Others take it on the road to play live at station events and appearances.
It adds drama to your show and keeps listeners engaged because of the play-along aspect of the segment.
It also helps you stay in touch with pop culture. Use the game to work in references to what’s happening in the world without dedicating a full break to it.
Play-along games are one of the most effective methods of maintaining listener response, and that’s what this game is all about. Plus, it appeals to the emotion of greed, by making the listener feel great about being so smart.