How are those opening lines working for you?

This isn’t a list of cheesy lines to pick up women or guys, though that can be a great segment on the air. You may want to try it out sometime!

This is about capturing listener attention by creatively getting into a break. It’s the hook!

Hooking the audience by getting into a break quickly, clearly, cleverly and cleanly is crucial. It sets a tone! And there’s not much time. In fact, personalities have only 7 seconds to get that hook in.

The Hook is the first step of a well constructed break, followed by Set Up, Dress Up, Pay Off and Black Out. It’s the single most important of the five. With that in mind, here are some guidelines that you can apply to your show.

Do Not Start At the Beginning!

Hey, Sorry!

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