Warning: Today In History is a low-hanging fruit feature that will not drive appointment listening. Nobody will tune in at a specific time to hear this. However, that doesn’t mean it has no value if you do it right.
But if you make it enjoyable by turning it into a play-along game, it can work. It doesn’t have to be boring. You can even increase the time spent listening (TSL) and generate new revenue if you manage it properly.
Today In History
