If a radio station could reduce listener erosion, it could sustain ratings without marketing, promotion, or increased costs. Eliminating tune-out would cause listeners to become fans and rating nirvana would be within reach. The problem is, tune-out happens. It’s impossible to eliminate it. But programmers and personalities can take simple steps to reduce tune-out.

This article explains how to reduce tune-out and increase ratings. Including:

  • Understanding the main reasons radio listeners tune out.
  • Steps to reduce tune-out by focusing on the listening experience.
  • The 6 things that cause tune-out and how to address each.

How To Reduce Tune Out

______________________________

This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In