If a radio station could reduce listener erosion, it could sustain ratings without marketing, promotion, or increased costs. Eliminating tune-out would cause listeners to become fans and rating nirvana would be within reach. The problem is, tune-out happens. It’s impossible to eliminate it. But programmers and personalities can take simple steps to reduce tune-out.
This article explains how to reduce tune-out and increase ratings. Including:
- Understanding the main reasons radio listeners tune out.
- Steps to reduce tune-out by focusing on the listening experience.
- The 6 things that cause tune-out and how to address each.