You don’t own your audience. The station does. At least, that’s what management wants to believe, but the connection your audience feels isn’t with the logo on the mic flag. Listeners make personal connections with personalities they love. Their loyalty is with personalities that make them laugh, smile, and provoke emotional reactions. The goal now is to turn that audience into a community that follows you wherever you go, whether that’s to another station, a podcast, a newsletter, a YouTube channel, or something entirely new. That’s freedom, confidence, and power. But how do you turn your audience into a community?
How to Turn Your Audience Into A Community: Take Them With You
