It’s a good thing to generate donations for a worthy cause. If you can raise money with daily drama to call attention to your show, you win! Here’s an example of a show that turned drama into a cause marketing fundraiser.
Radio stations are always promoting charitable events, but we don’t always get credit for it. One key, of course, is getting your personality and your brand in the path of the audience’s engagement. In other words:
How can your station or show do something positive and become part of the conversation?
