Every personality is looking for a magic formula that multiplies quarter-hours. Broadcasters obsess about tricks to manipulate the rating system to earn more listening occasions by teasing and playing The Rating Game. But there’s a tactic that is so simple it’s almost like a magic trick. Mastering it can turn a single quarter-hour of listening into several. As a bonus, you’ll also generate more phone calls and social media reactions. The good news is that every personality can do it in any market.
Ratings: Every Personality Should Use This Rating Tactic
