As air personalities, we always want to be right. We take pride in it. It feels good to be in control and show off how smart we are. But it can be more effective to occasionally get it wrong. Intentionally. That may sound like a bad idea, but think it through.

Starbucks Gets It Wrong…On Purpose


This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In