As air personalities, we always want to be right. We take pride in it. It feels good to be in control and show off how smart we are. But it can be more effective to occasionally get it wrong. Intentionally. That may sound like a bad idea, but think it through.

In this article, I’ll share how to extend the time spent listening with a simple tactic of making a small, simple mistake. Including:

  • How Starbucks uses Get It Wrong to get free marketing!
  • Details on how to Get It Wrong on the radio.
  • My talk show success story and the amazing reaction.
  • How this concept plays to the emotion of Greed!

Starbucks Gets It Wrong…On Purpose


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