Endorsement ads are highly effective. High-profile radio personalities influence listeners. Radio programmers wish their promo campaigns to be more successful, It seems like a match made in heaven. So why don’t more stations use celebrities in station promos?
This article explains why you should use your celebrities in station promos. Including:
- How radio personalities are (often) celebrities with the power to influence.
- An endorsement is one of the most effective methods of advertising and promotion.
- How a radio campaign benefits from using your celebrities in station promos.
- How to use personalities in promos.