You’ve probably seen online quizzes and personality tests. They’re everywhere. Why? They’re wildly popular and drive attention, not to mention the potential of spreading to new users. You can use quizzes to build loyalty, engage your audience, and expand your email database. That has ongoing value beyond a monthly “Win Stuff” blast, and adds value to sponsors while enhancing on-air content
Using Quizzes to Build Loyalty and Grow Email Lists
