Most shows get more text and social media responses than by phone because people prefer to communicate that way. Great! Use that as a tool. There are many reasons listeners don’t call radio stations as much as they once did, but there are many ways to overcome that challenge. An unexpected resource is using social media to get more calls. Listeners on the air are far more entertaining than reading comments on Instagram or Facebook. But how can this happen?

First, you’ll get more calls if you avoid reading so many comments from text and social. Yes, you should have a text line, but if you condition listeners to text, they will text more. Be careful not to emphasize texting over calling. It’s (usually) not nearly as interesting. But there’s more to it.

Using Social Media To Get More Calls