How much is a true fan worth? Radio stations spend a lot of time and money chasing listeners. Programmers believe the more listeners (cume), the better. And cume is important, for sure. But many stations put too much emphasis on attracting more listeners when they should concentrate on the value of fans.
In this article, I demonstrate how to calculate the actual value of a radio station’s true fan. Including:
- The formula that quantifies exactly how much a devoted listener is worth in real dollars.
- How to cultivate more fans, starting with a resource filled with potential fans.
- Why a radio station’s database is an under-valued asset.