How much is a true fan worth? Radio stations spend a lot of time and money chasing listeners, trying to turn cume into quarter-hours by manipulating the rating service machinery. Programmers believe that more listeners are better. Yes, cume is important (especially Daily Cume). But many stations put too much emphasis on trying to accumulate listeners. They’d be better served focusing on the value of fans.
In this article, I demonstrate how to calculate the actual value of a radio station’s true fan. Including:
- This formula quantifies exactly how much a devoted listener is worth in real dollars.
- How to cultivate more fans, starting with a resource filled with potential fans.
- Why a radio station’s database is an under-valued asset.
