Promos Video: Words Matter Writers know that words matter, but broadcasters waste thousands of words every day. Making simple adjustments is often the difference…
Show Prep Mandy Young and The Inverted Funnel Used properly, creating on-air segments using The Inverted Funnel helps personalities craft content that appeals to the broadest audience in…
Endorsement Ads Video: Keys To an Endorsement Ad Strategy Personalities with a strong fanbase can make more money endorsing advertisers than from their radio show. Seriously. It’s true. But…
Air Check Sessions Video: An Air Personality’s Method For Self-Improvement Before he was a syndicated personality across America, Chunky was the morning show host on Z90/San Diego. He sounded great,…
Teases Video Three Reasons Teasing Is Critical Yeah, yeah, yeah. You know teasing is a good idea, but do you know how important it is? Probably not.…