This is a topic that will inspire mixed opinions, and probably some passionate disagreement. As most personalities will tell you, listeners do not radio stations as much as they once did. And, the audience has a higher expectation of being entertained in every segment. This has led to more and more personalities using ringers or voice actors as callers.
In this article, I discuss the pros and cons, with best practices advice for using voice actors on-air. Including:
- Whether to use voice actors or not.
- Guidelines for using voice actors on-air.
- Managing the story and directing the actors.
- How to manage the use of voice actors internally.