This topic will inspire mixed opinions and probably passionate disagreement from a few readers. There are two key factors: Listeners do not call radio stations as much as they once did, and the audience has a higher expectation for what comes out of the speakers. This has led to more and more personalities using ringers or voice actors as callers.
In this article, I discuss the pros and cons, with best practices and advice for using voice actors on-air. Including:
- Whether to use voice actors or not.
- Guidelines for using voice actors on-air.
- Managing the story and directing the actors.Â
- How to manage the use of voice actors internally.Â
