This topic will inspire mixed opinions and probably passionate disagreement from a few readers. There are two key factors:  Listeners do not call radio stations as much as they once did, and the audience has a higher expectation for what comes out of the speakers.  This has led to more and more personalities using ringers or voice actors as callers.

In this article, I discuss the pros and cons, with best practices and advice for using voice actors on-air. Including:

  • Whether to use voice actors or not.
  • Guidelines for using voice actors on-air.
  • Managing the story and directing the actors. 
  • How to manage the use of voice actors internally. 

Voice Actors: Yes Or No?


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