Every day, radio personalities go into battle. It’s a war for listener attention. Nobody should go into a battle unless prepared to win, so when that microphone turns on, bring out the big guns. And your voice is a weapon for attracting and holding listeners.

The art of communication begins with having a story to tell, then preparing to tell the story. But when it comes to performance, it’s all about how radio personalities deliver the story.

How Your Voice Is a Weapon

Using your voice properly has nothing to do with vocal tone or the richness of how you sound. It has everything to do with how the voice is used.

Here are five ways to sharpen your weapon for battle:

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