I love voice-tracked shows. Not all of them, of course. Not even most of them. I do love a few of them. But what I really love is the concept. The benefits of voice tracking allows broadcasters and air personalities the chance to do more than when performing live. But, like everything else, it all depends on what you do with the tools.

Pre-recorded shows get a bad reputation, mostly because they’re poorly executed. Many broadcasters view it as a way to save money by using one personality on multiple stations, and in several markets. Or they import talent from another market because they can get them for pennies on the dollar. Voice-tracked shows do offer financial benefits, but that should not be the reason to voice-track.

Regardless of the reasons managers love it, voice-tracked shows are here to stay. That could be a very good thing, or a very bad thing. It depends on how we react to it.

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The Problem With Voice-Tracked Shows

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