Three things on the radio are certain. Well, more than that, but these three things are relevant to the Weather Kid feature:
1) On most stations, listeners count on their radio stations to deliver a weather forecast. Even in an age where the most updated, local weather information is a tap or swipe away, listeners still count on radio to deliver this utility.
2) On most stations, the weather forecast is buried, redundant, or delivered without personality. Most personalities sound like it’s something they have to do in order to get to the parts they want to do!
3) Cute kids on the air are a great source of entertainment, especially for stations targeting women. And even more if those targeted women are parents!
That’s why this works so well.