This is brilliant marketing from an airline with a history of outstanding promotions. It’s the type of thing that radio stations should (and once did) specialize in. WestJet reached consumers on an emotional level.

This article explains how Westjet executed a terrific promotion. Including:

  • Details on the promotion.
  • Keys to success.
  • Why it worked so well.
  • What radio stations can learn from the campaign and apply to their brand.

WestJet Captures The Spirit of Christmas


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