This is brilliant marketing. It’s the type of thing that radio stations should specialize in. WestJet conducted a brilliant promotion that reached consumers on an emotional level at Christmas.

This article explains how Westjet executed a terrific promotion. Including:

  • Details on the promotion.
  • Why it worked so well and what you can learn from it.

WestJet Captured The Spirit of Christmas

______________________________

Subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In