This is brilliant marketing from an airline with a history of outstanding promotions. It’s the type of thing that radio stations should (and once did) specialize in. WestJet reached consumers on an emotional level.

WestJet Captures The Spirit of Christmas

______________________________

This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In