This is brilliant marketing. It’s the type of thing that radio stations should specialize in. WestJet captured the moment with a brilliant promotion that reached consumers on an emotional level at Christmas.

Consumers typically don’t have warm feelings about most brands. That’s especially true about airlines. Stale snacks and crowded seats are much more common than good feelings and joy.

But WestJet ‘s marketing team hit it out of the park with this one.

Watch this recap video to see how the company added personality to an otherwise ordinary and generic brand.

It generated tens of millions of views on YouTube.

Go ahead, watch this again and notice the details. It’s that good. Let’s dig into it and examine what makes this so special.

How WestJet Captured The Spirit of Christmas