Show Prep is fundamental to on-air execution. The best shows prepare tightly in order to perform loosely. This type of preparation goes beyond what and gets to a more emotional, entertaining level of how and by probing a more challenging question: What else?
This article explains how to dig deeper in the show prep process to uncover truly entertaining content by asking “What else?”. Including:
- Why ordinary prep techniques produce ordinary content…and boring conversations.
- How to get beyond “what” and into “What else?”.
- The art of mining unique entertainment. from common topics.
- How this technique can unlock hidden potential.