Show Prep is fundamental to on-air execution. The best shows prepare tightly in order to perform loosely. This type of preparation goes beyond what and gets to a more emotional, entertaining level of how and by probing a more challenging question: What else?

This article explains how to dig deeper in the show prep process to uncover truly entertaining content by asking “What else?”. Including: 

  • Why ordinary prep techniques produce ordinary content…and boring conversations.
  • How to get beyond “what” and into “What else?”. 
  • The art of mining unique entertainment. from common topics.
  • How this technique can unlock hidden potential.

What Else

______________________________

This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In