Show Prep is fundamental to on-air execution. The best shows prepare tightly in order to perform loosely. This type of preparation goes beyond what and gets to a more emotional, entertaining level of how and by probing a more challenging question: What else?

This article explains how to dig deeper in the show prep process to uncover truly entertaining content by asking “What else?”. Including: 

  • Why ordinary prep techniques produce ordinary content…and boring conversations.
  • How to get beyond “what” and into “What else?”. 
  • The art of mining unique entertainment. from common topics.
  • How this technique can unlock hidden potential.

What Else


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