Every year, programmers stare at the calendar and ask the same question: “If we’re going to go all-Christmas, when do we flip the switch?” The answer is both more straightforward and more strategic than it may appear. It’s easy to say “wait until Thanksgiving,” but that may be too late. In many markets, it’s way too late. When to flip to all-Christmas programming is one of the most important decisions to make. If you’re going to flip, here’s what you need to know about timing the transition.
When To Flip to All-Christmas Programming (It’s Sooner Than You Think)
