Personality branding and imaging are essential parts of building a morning show (or any personality) brand. The Which Of Us benchmark is a popular tactic for team shows to involve listeners and support individual character traits. Some shows also use Which Of Us to end phone calls. For details on how to do that, go here. The great thing about that benchmark is how it can be extended into promos and imaging pieces.
Personality Branding: Which Of Us Promos
