The key to sustainable success is to attract a large, loyal fan base that actually participates in the ratings process. To win the Ratings Game, broadcasters should understand how a sample is recruited. Warning: the following information about woefully small radio ratings samples may disturb, shock, and frustrate you.

This article explains why radio ratings samples are low. Including:

  • How ratings respondents are recruited.
  • Incentives offered to participants.
  • Consequences of poor sample sizes.
  • Solutions to increase samples.

Why Radio Ratings Samples Are So Low

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