The key to sustainable success is to attract a large, loyal fan base that actually participates in the ratings process. To win the Ratings Game, broadcasters should understand how a sample is recruited. Warning: the following information about woefully small radio ratings samples may disturb, shock, and frustrate you.
This article explains why radio ratings samples are low. Including:
- How ratings respondents are recruited.
- Incentives offered to participants.
- Consequences of poor sample sizes.
- Solutions to increase samples.