Generations of young people grew up with Looney Tunes. One of the highlights of the popular animated shorts was the Roadrunner cartoon. If you’re not familiar with Chuck Jones’ stories, you’re missing out. It’s great entertainment and radio personalities can learn a lot from Wile E Coyote.

From his clever name to the ingenious ways he pursued the Roadrunner, Wile E Coyote was single-minded in focus, but always fell short of caputring his prey in a disastrous way.

Here’s an example:

Jones’ cartoons followed very specific story rules that guided each episode. The rules provided structure and consistency whie building personality traits for the characters. It’s the same type of discipline, focus and structure you should apply to your radio show.

The Roadrunner gets top billing, but the star of the show is Wile E Coyote. He’s everyone’s favorite loser.

Wile E Coyote Character Definition

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