It’s hard for a radio show to win a pop culture story. In fact, it’s nearly impossible to be known as the source for breaking news. But shows can win credit for curating the story in their unique style.
This article shows how to win a pop culture story on a mainstream radio show. Including:
- Why it’s important to have a frequent presence for the story.
- How to tease and promote to the entertainment feature.
- Adding conversation and personality to win the moment.