Let’s get one thing straight: Nobody ever tuned in hoping your information segment stories would last longer and include all the details of every story. We’re living in the era of TikTok attention spans and audio ADHD. So, if your copy sounds like a term paper? Game over. Listeners gone. You lose. This is your permission slip to cut, chop, slice, and burn your way to better content in newscasts, entertainment reports, sports updates, and any other feature that includes information. Write tight!
Write Tight! Why Shorter News Stories Slap Harder