Writing skills translate to virtually every business, including radio performance. Improve writing, and the thought process while writing, and on-air personalities will become clear, focused, and creative. This will make for better promos, teases, liners, and production.

In this article, I share simple tips that can make every promo and radio show break more effective. Including:

  • How writing skills improve show prep.
  • A classic video that demonstrates the power of using the right words.
  • 5 simple tips everyone can use to improve writing skills.
  • How to eliminate useless words and phrases to pack more power in a promo.

Writing Skills To Improve Promos


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