Writing skills translate to virtually every business, including radio performance. Improve writing, and the thought process while writing, and on-air personalities will become clearer, more focused and more creative. This will make for better promos, teases, liners and production.

In this article, I share simple tips that can make every promo and radio show break more effective. Including:

  • How writing skills improve show prep.
  • A classic video that demonstrates the power of using the right words.
  • 5 simple tips everyone can use to improve writing skills.
  • How to eliminate useless words and phrases to pack more power in a promo.

Writing Skills To Improve Promos