Writing skills translate to virtually every business, including radio performance. Improve writing, and the thought process while writing, and on-air personalities will become clearer, more focused and more creative. This will make for better promos, teases, liners and production.
In this article, I share simple tips that can make every promo and radio show break more effective. Including:
- How writing skills improve show prep.
- A classic video that demonstrates the power of using the right words.
- 5 simple tips everyone can use to improve writing skills.
- How to eliminate useless words and phrases to pack more power in a promo.