Everyone understands how important social media posts are. And most stations buy into supporting on-air campaigns with website content. However, you aren’t finished until there’s a video. Video marketing is the most intimate, personal, and effective method of attracting attention beyond your existing fans. Videos are shared much more and are far more likely to be noticed than blog posts or graphics. But what types of content should be supported by video? The short answer is, “Anything worth promoting.”
Marketing: You Aren’t Finished Until There’s a Video
