How committed are you to recycling content? No matter how you answer that question, I will make the case that you should recycle more content. Supporting data follows, but first, let’s take a look at the basics that make the case for creating less content and doing it more often.

This article explains why radio stations should recycle more content. Including:

  • The basics of recycling strategies.
  • Rating math that supports the argument to create less content and do it more often.
  • Examples of winning radio stations that have capitalized on this concept.

Why You Should Recycle More Content


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