How committed are you to recycling content? No matter how you answer that question, I will make the case that you should recycle more content. Supporting data follows, but first, let’s take a look at the basics that make the case for creating less content and doing it more often.
This article explains why radio stations should recycle more content. Including:
- The basics of recycling strategies.
- Rating math that supports the argument to create less content and do it more often.
- Examples of winning radio stations that have capitalized on this concept.