Get the tissues ready. This is a powerful, emotional segment on the air that can turn into a promotion. It turns into a sort of Back to School Pay It Forward campaign.

In this article, I outline the details on how to execute Back to School Pay It Forward promotion. Including:

  • An explanation of what it is and how it works.
  • Variations and adjustments that make this idea fit almost any station in any format.
  • Detailed step-by-step instructions with copy examples for making this successful.

Back To School Pay It Forward Launch

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