Get the tissues ready. This is a powerful, emotional segment on the air that can turn into a promotion. It turns into a sort of Back to School Pay It Forward campaign.
In this article, I outline the details on how to execute Back to School Pay It Forward promotion. Including:
- An explanation of what it is and how it works.
- Variations and adjustments that make this idea fit almost any station in any format.
- Detailed step-by-step instructions with copy examples for making this successful.